Jeff Letendre
On a mission to build a global movement that ends animal exploitation, fosters plant-based living, and establishes a new model of coexistence between humans and animals.
About Jeff
Jeff Letendre is a Canadian tech entrepreneur, wildlife rehabilitator, endurance athlete, and vegan advocate since 1998. Having completed full-distance triathlon, ultra-marathon, swimming marathon, and even 7 marathons in 7 days, Jeff proves that peak performance can be fueled entirely by plants.
As the author of A Vegan Planet, he combines over 25 years of vegan experience and a unique bond with wild animals he helps rehabilitate. Today, Jeff is dedicated to building a global movement that protects animals, inspires plant-based living, and redefines humanity’s relationship with nature.
The Wild Hearts Animal Sanctuary
Aiming to protect 1,000 acres of pristine Canadian wilderness from the threats of hunting and urban development. This untouched land wouldn’t just be a sanctuary, it would be a lasting haven for the diverse and extraordinary wildlife that calls it home.
Embark on a life-transforming journey.
A must read, Jeff’s book will expand your perspective and deeply touch your heart.
"A Vegan Planet” explores why compassion for animals demands change, and shows how to thrive on a plant-based lifestyle through practical guidance on nutrition, meal planning, and sustainable living.
Discover how a balanced plant-based diet can fuel your health and fitness. Backed by science and explained through simple, relatable examples, this book debunks the most common myths about veganism.
Drawing from years of hands-on experience, Jeff takes readers deep into the heart of wildlife rehabilitation, and the unforgettable adventures of Fairy the deer and Xena the raccoon who has inspired over 100 million viewers.
Beyond food, Jeff touches on many related topics such as factory farming, the environment, pets, a vegan economy, spirituality, and cultural heritage.
Nature, animals, and humanity: one interconnected life.
Jeff’s mission is to help rebuild a new relationship with animals, to see them for who they truly are. By sharing his experiences and lessons from the wild, he hopes to show that the well-being of nature and our own are deeply connected.
Making the connection
Jeff is dedicated to promoting a vegan lifestyle as a foundation for respecting all life. Recognizing the connection between what’s on our plate and the suffering of animals is essential to creating a more compassionate world.
Rescue, Rehabilitate, Release
Rescuing and rehabilitating wild animals not only gives them a second chance but also offers a rare window into the world of our earthly cousins, reshaping the way we see and understand them.
Unveiling Nature’s Wonders
Through storytelling, videos, and fieldwork, Jeff reveals the hidden beauty and unique personalities of wildlife. His goal is to spark curiosity and foster a deeper bond between people and the animals who share our world.
Be the change you want to see in the world
Through his book, podcasts, and online content, Jeff shares knowledge, challenges perceptions, and inspires others to take meaningful action.
“Peace on earth and love in your heart starts on your plate. Be the change you want to see in the world”
Jeff Letendre
The Wild Hearts Sanctuary Shop
Bring a piece of the sanctuary home! Your purchase not only spreads awareness but also helps fund the daily care, medical needs, and safe haven we provide for every animal here.
How You Can Help the Mission
Every act of kindness counts. Whether you order Jeff’s inspiring book, wear our sanctuary merchandise, or follow Jeff’s journey on YouTube, your support helps give rescued animals the love, safety, and care they deserve. Together, we can make compassion go further.
Follow Jeff’s YouTube Channel
Unlike Instagram in Canada, YouTube allows creators to earn revenue once certain milestones are reached. Every new subscriber directly supports the sanctuary’s mission.
Purchase the Book
Jeff’s book is both a guide to living a thriving plant-based lifestyle and an important source of funding for the sanctuary project.
Rehabilitating wild animals
Discover the touching stories of Fairy the deer and other wild animals finding a second chance at life. Witness unique moments of trust, healing, and the powerful bond between humans and wildlife. Each story is a glimpse into the sanctuary’s mission to protect nature and inspire compassion.
Hiking in the forest, I met Fairy by a creek. Fresh water never felt so good.
Hiking through the forest, I met a Fairy by a quiet creek. Magic lingered in the peaceful glade.
Stunning footage of the whole family hunting together
Incredible footage of the family hunting as one. Nature’s teamwork captured in action.
Lying on the ground with Fairy the deer, reflecting on our bond with animals
A peaceful moment lying on the grass, sharing a quiet connection with Fairy the deer.